Why does a loyalty program need POS integration?

Without it, points depend on staff entering codes or guests scanning receipts, so many visits go unrecorded. With it, every check links to a member automatically, rewards redeem at the till, and you get item-level data for personalization.

How does AI improve a loyalty program?

AI uses each customer’s order history to choose the right offer and moment, predicts who is about to lapse, and measures which campaigns actually create extra visits.

Can you integrate with our existing POS?

Usually yes, where the POS exposes APIs or an integration layer. We audit every POS version across your branches before committing to scope.

How long does it take to launch?

A first version with earn, burn, an app or wallet card and basic campaigns typically takes 10 to 16 weeks, depending on how many POS versions and branches are involved.

Do you support multiple languages and payment methods?

Yes. We design for multiple languages, including right-to-left Arabic, and integrate the card, wallet and local payment methods your customers use.

Why Sofyrus instead of a large consultancy?

We are a product engineering firm that builds and runs loyalty and POS platforms for live brands. You get working software in weeks, with senior engineers at a predictable cost.

RETAIL, RESTAURANTS & LOYALTY

Loyalty that knows every guest, at every till.

Sofyrus builds AI-powered loyalty, POS and ordering platforms that recognize customers, personalize offers and turn one-time buyers into regulars.

Discuss Your Loyalty or POS Project See Our Solutions

81%

of retail executives expect gen AI to weaken brand loyalty by 2027 (Deloitte)

250+

software projects shipped

14+ years

of product engineering

WHAT'S CHANGING

Retail and restaurants now

Customers switch brands faster, and AI is changing how they discover and buy. Sources: Deloitte 2026 Retail Industry Outlook, Deloitte agentic commerce research (2026), Tillster 2026 Phygital Index, YouGov (2025).

45%

of diners changed their favorite restaurant in the past year (Tillster, 2026)

81%

of retail executives expect gen AI to weaken brand loyalty by 2027 (Deloitte)

68%

of retail executives plan to deploy agentic AI within 12 to 24 months (Deloitte, 2026)

77%

of diners say loyalty offers would make them visit more often (YouGov, 2025)

(PERSPECTIVES)

Five AI moves for retail and restaurant brands

WHAT WE BUILD

AI-first retail and loyalty products we build

Working software in weeks, integrated with the POS and channels you already run.

Loyalty platform

Earn and burn rules, tiers, wallet cards and campaigns, integrated with your POS. Moves visit frequency and member revenue.

LoyaltyPOS

POS and kiosk systems

Restaurant and retail POS, kiosks and kitchen displays built for multi-branch chains. Moves order speed and accuracy.

POSKiosk

Personalization engine

AI next-best-offer and churn prediction on real purchase history. Moves redemption and win-back rates.

AIPersonalization

Ordering apps and agents

Mobile and web ordering plus conversational ordering agents in multiple languages. Moves digital order share.

MobileConversational AI

Pay-at-table and payments

QR pay-at-table, split bills and tipping connected to the POS and loyalty profile. Moves table turnover.

PaymentsQR

Retail analytics

One view of members, orders and campaigns across branches and channels. Moves decision speed.

AnalyticsData

01 — IS THIS YOUR BUSINESS?

01 / 03

Customers buy once. You want them back next week.

For retail brands, restaurant groups, and fast-food chains that want to know who their customers are, reward them, and run every branch from one system. It fits chains replacing disconnected POS and loyalty tools, and brands launching their first program.

Anonymous sales

Transactions you can't link to a customer, so you can't reward or re-engage them.

Disconnected systems

POS, loyalty, and ordering apps that don't share data.

Branch-by-branch management

Menus, prices, and offers updated by hand at every location.

02 — ONE CONNECTED STACK

02 / 03

POS, loyalty, and ordering working together.

Every order flows into one customer record, so offers are relevant and reporting is accurate across branches.

Earn at checkout

Customers earn and redeem at the POS, online, or in the app without extra steps for staff.

Offers that fit

Target offers using purchase history, visit frequency, and branch.

Chain-wide control

Central menus, pricing, and promotions pushed to every branch.

03 — RETAIL & LOYALTY WORK

03 / 03

Loyalty and POS platforms, delivered for live brands.

Mukafaat, a Riyadh-based loyalty program provider founded in 2010, is a Sofyrus client. Alongside loyalty work, we deliver our own POS system and solutions for restaurants and fast-food chains.

Discuss your project

Mukafaat / Loyalty

A 360-degree loyalty provider running programs online, in-store, and in mobile apps for brands across the Kingdom.

Sofyrus POS

Point-of-sale for restaurants and fast-food chains, built for speed at the counter and control across branches.

Integrations

POS, loyalty, ordering, and payments connected through APIs so data moves without manual work.

SOFYRUS DELIVERY FRAMEWORK

From first branch to the whole chain.

Roll out in stages, proving each one with real transactions.

Scroll to follow the plan

Delivery phase

01 / Discover

Map your customer journey, branches, POS setup, and the loyalty or ordering goals you want to hit.

Phase 1 of 6

Delivery phase

02 / Design

Define program rules, rewards, offers, POS workflows, and integrations with payments and delivery apps.

Phase 2 of 6

Delivery phase

03 / Build

Build and configure the POS, loyalty program, and apps, reviewed with your team at every increment.

Phase 3 of 6

Delivery phase

04 / Test

Test real scenarios: rush hours, offline branches, refunds, split payments, and reward redemption.

Phase 4 of 6

Delivery phase

05 / Launch

Go live in pilot branches with trained staff, support owners, and a rollback plan.

Phase 5 of 6

Delivery phase

06 / Operate & Grow

Roll out to every branch and refine offers using live sales and loyalty data.

Phase 6 of 6

Delivery phase

01 / Discover

Map your customer journey, branches, POS setup, and the loyalty or ordering goals you want to hit.

Phase 1 of 6

Delivery phase

02 / Design

Define program rules, rewards, offers, POS workflows, and integrations with payments and delivery apps.

Phase 2 of 6

Delivery phase

03 / Build

Build and configure the POS, loyalty program, and apps, reviewed with your team at every increment.

Phase 3 of 6

Delivery phase

04 / Test

Test real scenarios: rush hours, offline branches, refunds, split payments, and reward redemption.

Phase 4 of 6

Delivery phase

05 / Launch

Go live in pilot branches with trained staff, support owners, and a rollback plan.

Phase 5 of 6

Delivery phase

06 / Operate & Grow

Roll out to every branch and refine offers using live sales and loyalty data.

Phase 6 of 6

RELEASE CRITERIA

Four practical questions guide the release decision.

Agree what “ready for every branch” means.

Measure

Speed at the counter

Evidence to review

Order entry and payment times meet agreed targets in peak-hour tests.

Measure

Accurate rewards

Evidence to review

Points, redemptions, and offers reconcile with POS transactions.

Measure

Reliable operations

Evidence to review

Branches keep trading through connectivity issues, with data syncing afterwards.

Note

Targets are agreed with your team and checked against your current baseline.

A CONCRETE WAY TO START

Choose the engagement that matches where your product is today.

Three ways to start.

Most brands start with a Solution Assessment, then pilot in a few branches before rolling out.

DEFINE THE SOLUTION

Retail & Loyalty Assessment

Customer journey map, POS and loyalty requirements, integration list, and a costed rollout plan. Written scope and deliverables Recommendation on what to build, configure, or keep

Request an assessment

PILOT

Pilot Branch Rollout

POS, loyalty, or ordering live in selected branches with staff training and support. Acceptance criteria agreed in advance Rollout scoped after the pilot

Discuss a pilot

SCALE