FOR B2B PRODUCT MARKETING & INSIGHTS TEAMS

Marketing research agents. Evidence you can inspect.

Turn recurring competitor checks and scattered customer feedback into source-linked research briefs. Start with one research question, an approved source set, and analyst review.

Marketing research agents.
(MARKETING RESEARCH AI AGENTS)

Automate the research assembly work.

Competitor monitoring

01 — WHEN RESEARCH AUTOMATION FITS

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Your analyst’s time belongs in the analysis.

For B2B product marketing and insights teams that repeat the same competitor checks or manually assemble research before every planning cycle. A useful pilot has one recurring question, a defined source set, and an analyst who can judge the output.

Analyst reviewing research findings

A repeatable research question

Start with a weekly competitor update, a product-category brief, or an approved feedback corpus.

Sources you can use

Agree access rights, freshness requirements, and which internal or public sources belong in scope.

A named reviewer

An analyst reviews the evidence and interpretation before the brief informs decisions.

02 — ILLUSTRATIVE RESEARCH WORKFLOW

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Every finding needs a path back to its source.

The workflow and output format we'd build around your research question and approved sources.

Assess this workflow for your team
Research agent workflow on a laptop

Collect and date

Retrieve from approved sources and retain URLs, source dates, and access dates.

Compare and qualify

Separate direct findings from interpretation. Flag conflicting, stale, and missing evidence.

Prepare for analyst review

Deliver a brief, source register, and open questions. An analyst approves conclusions and distribution.

03 — HOW YOU JUDGE THE RESULT

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Judge the research on a sample you can review.

We apply the same integration and quality-engineering discipline we use on production software. You judge the value on an evaluated sample built from your own sources.

Discuss a research sample
Source register and citation checks

Source coverage

Check whether the brief covers the agreed sources and records inaccessible or missing material.

Citation accuracy

Confirm that each referenced source supports the finding associated with it.

Analyst effort

Measure correction effort and turnaround alongside coverage and freshness.

SOFYRUS AGENT DELIVERY FRAMEWORK

A research agent with an evidence standard.

Define the question and source set. Build the collection and synthesis workflow. Test citation accuracy, coverage, freshness, and analyst correction effort before recurring use.

Delivery phase

01 / Discover

01

Define one recurring research question, the current process, and the analyst time involved.

Phase 1 of 6

Delivery phase

02 / Design

02

Agree source access, permitted use, freshness requirements, output structure, and review ownership.

Phase 2 of 6

Delivery phase

03 / Connect & Build

03

Connect approved sources and implement collection, comparison, and a traceable source register.

Phase 3 of 6

Delivery phase

04 / Evaluate

04

Test citation support, source coverage, stale information, conflicting evidence, and unsupported conclusions.

Phase 4 of 6

Delivery phase

05 / Launch

05

Start with a bounded cadence and analyst approval before distribution.

Phase 5 of 6

Delivery phase

06 / Operate & Improve

06

Monitor source availability, correction effort, research turnaround, and changes to the brief.

Phase 6 of 6

RELEASE CRITERIA

Agree the evidence standard before we build.

01

Measure

Citation support

Evidence to review

Each sampled finding is supported by its linked source.

02

Measure

Coverage and freshness

Evidence to review

Agreed sources are represented; unavailable or stale material is flagged.

03

Measure

Analyst effort

Evidence to review

Record corrections and review time against the current process.

Note

Targets are agreed with your team and checked against your current baseline during the pilot.

A CONCRETE WAY TO START

Start with one recurring research question.

Most teams start with a Research Workflow Assessment, then an evaluated sample before any recurring use.

01

DEFINE THE OPPORTUNITY

Research Workflow Assessment

A research question, approved source set, output specification, and evaluation plan. Written scope and deliverables Recommendation to proceed, revise, or stop

Request an assessment
02

TEST THE WORKFLOW

Evaluated Research Sample

One source-linked brief, a source register, and an analyst-reviewed evaluation. Acceptance criteria agreed in advance Expansion scoped separately

Discuss a sample
03

SUPPORT THE ROLLOUT

Recurring Research Operations

A defined research cadence, source monitoring, and a review process. Ownership and reporting agreed in advance Changes evaluated before release

Discuss ongoing operations

Every finding traceable

Each conclusion links back to a dated source your analysts can check.

Decide with evidence

The sample is evaluated before any recurring use is agreed.

Analysts stay in control

An analyst approves conclusions and distribution at every stage.

The first conversation is free and carries no commitment.

Paid engagement scope, fees, timelines, and responsibilities are agreed in a written proposal.

Assess Your Research Workflow

FAQs

Marketing research agent questions.

Marketing research agent questions.

Still have a specific question?

Tell us what you are planning and we’ll point you in the right direction.

ONE WORKFLOW. A CONCRETE NEXT STEP.

Which research question does your team repeat every week?

Bring the question, a few typical sources, and the brief your team needs. We’ll discuss a bounded sample and how to evaluate it.